Do Facebook Ads Work for Landscaping Businesses? (2025 Guide)

In today’s digital world, landscaping businesses can’t rely only on word-of-mouth anymore. Homeowners are searching online every day for lawn care, hardscaping, cleanups, and full-service landscaping — which leads to a big question:

Do Facebook ads actually work for landscaping businesses?

The short answer:

Yes — Facebook ads work extremely well for landscapers when done correctly.

They can drive consistent monthly leads, build authority in your local area, and help your business scale predictably.

🌱 Why Facebook Ads Work for Landscaping Companies

1. Your Ideal Customers Are Already on Facebook

Homeowners spend hours on Facebook and Instagram every week. They scroll, browse community groups, and look for home improvement ideas — making Meta ads the perfect place to reach them.

2. Hyper-Local Targeting Fits Landscaping Perfectly

Facebook lets you target homeowners in your exact service area. You can focus on:

  • Specific neighborhoods
  • Certain radius around your city
  • Higher-income households
  • People interested in landscaping, gardening, or home improvement

This ensures your ads only reach people who actually need landscaping services.

3. Lead Forms Make It Easy for Homeowners to Contact You

With Facebook Lead Ads, people can request a quote without leaving the app. You can collect:

  • Name
  • Email
  • Phone number
  • Service type

This increases conversion rates and fills your calendar fast.

4. Facebook Ads Make You Look More Professional Than Competitors

Most landscaping companies don’t run ads at all. By running strong visuals like:

  • Before & after photos
  • Drone shots
  • Customer testimonials
  • Seasonal cleanup promotions

You instantly stand out from your competition.

🌿 Best Types of Facebook Ads for Landscaping Businesses

1. Before & After Project Ads

Show transformations from your recent jobs — these perform extremely well.

2. Seasonal Service Ads

Boost leads by promoting timely offers such as:

  • Spring cleanups
  • Summer lawn maintenance
  • Fall leaf removal
  • Winter snow services

3. Customer Testimonial Ads

A quick video or quote from a happy customer builds credibility instantly.

4. Offer-Based Ads

High-converting landscaping offers include:

  • “Spring Cleanup Special — Starting at $199”
  • “First lawn cut 50% off for new customers”
  • “Book a free landscaping estimate today”

These ads get immediate attention and drive fast action.

🌳 How Much Should You Spend on Facebook Ads?

Most landscaping businesses see strong results spending:

$20–$40 per day

(around $600–$1,200 per month)

Larger companies or multi-crew operations typically invest more:

$2,000+ per month

These budgets usually generate 20–60+ quality landscaping leads per month when campaigns are built properly.

🚧 Common Mistakes Landscapers Make With Facebook Ads

Avoid these to keep your campaign profitable:

❌ Using stock photos

Use real project images for higher conversion.

❌ Targeting too wide an area

Stay within your real service radius.

❌ Sending ads to a slow website

Your landing page should be fast, clean, and conversion-focused.

❌ Poor follow-up

Call leads within 5 minutes — speed wins.

🌟 Final Verdict: Do Facebook Ads Work for Landscapers?

Yes — they’re one of the most effective lead-generation tools available today.

Facebook ads help landscaping businesses:

  • Get consistent weekly leads
  • Book higher-value jobs
  • Stand out from local competitors
  • Grow with predictable revenue
  • Reduce reliance on referrals

For most landscapers, Facebook ads provide incredible ROI when set up and managed correctly.

🚀 Want Help Growing Your Landscaping Business?

At Elevate Your Agencies, we specialize in Facebook & Google Ads for local service businesses — including landscapers across Canada and the U.S.

We build:

  • High-converting ad campaigns
  • Local homeowner targeting
  • Lead funnels that deliver results

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