How Local Plumbers Can Get More Leads with Google Ads
Tired of running ads that don’t bring the phone calls you expected?
For many local plumbing companies, Google Ads can feel like burning money — fast. But when set up the right way, it’s one of the most powerful tools to fill your schedule with real, local leads.
At Elevate Your Agencies, we help service-based businesses like plumbers, roofers, and electricians turn Google Ads into a predictable lead-generation system. Here’s exactly how you can do the same.
1. Start with the Right Campaign Type
For most local plumbing companies, Search Campaigns are your best friend.
These are the classic text ads that show when someone searches things like “emergency plumber near me” or “clogged drain Victoria BC.”
Pro Tip:
✅ Avoid Display or Discovery campaigns unless you’re running brand awareness ads — they often waste budget for local trades.
2. Target Local Service Areas — Not the Whole Country
Google Ads lets you target by:
- City (e.g., Victoria, Nanaimo, Saanich)
- Radius (e.g., 20 km around your shop)
- Postal codes or neighborhoods
Narrowing your targeting ensures your budget goes only to the customers who can actually hire you.
Example: Instead of targeting “Canada,” target “Victoria BC” + 10 km radius.
3. Use High-Intent Keywords
Your goal is to show up when someone is ready to book right now, not when they’re just browsing.
Here are strong examples:
- “24/7 plumber near me”
- “emergency drain repair Victoria”
- “hot water tank replacement cost”
- “clogged toilet plumber”
Avoid: Broad keywords like “plumbing tips” or “DIY plumbing.”
They get clicks, but not leads.
4. Write Ad Copy That Speaks to Urgency
When someone’s basement is flooding, they’re not comparing blog posts — they’re calling the first plumber who sounds reliable.
Use this ad formula:
Headline: 24/7 Emergency Plumbers in Victoria
Description: Fast, affordable, licensed pros. Same-day repairs & honest pricing. Call now for immediate help!
Bonus Tip: Add call extensions and your phone number so mobile users can dial you instantly.
5. Send Traffic to a Dedicated Landing Page
Don’t send people to your homepage.
Create a dedicated landing page for each service (e.g., “Emergency Plumbing,” “Drain Cleaning,” “Water Heater Repairs”).
That page should include:
✅ A clear headline (“Victoria’s Trusted 24/7 Plumbers”)
✅ Before-and-after images or testimonials
✅ A call button (“Call Now”)
✅ A short contact form
✅ Trust signals (BBB, years in business, licenses)
If you use Elementor, you can clone one page template and just swap the service-specific info.
6. Track Every Call and Form Submission
Many plumbers think their ads aren’t working — but they’re just not tracking properly.
Set up conversion tracking in:
- Google Ads: For phone calls and form fills
- Google Tag Manager: To manage all tags in one place
- Google Analytics (GA4): To see which keywords actually bring calls
This data tells you exactly what’s generating ROI — and what’s wasting spend.
7. Use Negative Keywords to Protect Your Budget
Add negative keywords to stop showing up for irrelevant searches like:
❌ “plumbing jobs”
❌ “DIY drain cleaner”
❌ “how to fix a leak yourself”
It’s one of the easiest ways to cut ad waste by 20–30% overnight.
8. Leverage Smart Bidding (After You Have Data)
Once you’ve got at least 30 conversions, switch from manual CPC to Target CPA or Maximize Conversions.
Google’s algorithm can then automatically bid to get you more leads for less money.
9. Test, Tweak, and Repeat
Google Ads isn’t “set and forget.”
Keep testing:
- Different headlines
- New service keywords
- Seasonal offers (“Winter Drain Cleaning Special”)
- Landing page layouts
The more data you feed the system, the smarter it gets — and the cheaper your cost per lead becomes.
Final Takeaway
When done right, Google Ads can bring local plumbers a steady stream of high-quality leads — calls, quote requests, and booked jobs every single week.
At Elevate Your Agencies, we specialize in lead generation for trades.
👉 Book a Free Discovery Call to see how we help you get more leads.
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